![]() ![]() Retention was the burgeoning brand’s primary focus. Smile.io, their loyalty and referrals provider, could not support a referral marketing strategy, which resulted in Bubble losing out on a great acquisition channel. To double down on acquisition, the brand wanted to incentivize happy customers to spread the word about their products. Okendo, their previous provider, couldn’t integrate Bubble’s reviews with their Google Ads, preventing the brand from leveraging their hard-earned customer reviews. Bubble really focused on paid ads on Google and social to bring in new shoppers. This priority eventually led Bubble to look for an all-in-one approach to their marketing efforts.įor a new brand, acquiring customers and establishing trust are vital. As a brand committed to accessibility, Bubble wanted to offer a cohesive and intuitive user experience. But, their popularity and growth weren’t supported by their previous tech providers.Įxperiencing scattered support across three siloed solutions - Okendo, Smile.io, and SuperPhone - Bubble sought to improve their own experience as well as their customers’. Their products resonated with a younger audience, an often-overlooked market in the skincare industry, and they wanted to cement their success. Hitting the market in winter 2020, Bubble made a splash with instant fan-favorite Slam Dunk, a hydrating moisturizer. Bubble became disenchanted with their previous SMS provider SuperPhone, which only served as a customer service tool, not a true engagement channel.
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